Problem Rubric (40)

Criterion Explanation Points
1a Clarity of Problem Statement Has the team clearly identified and clearly communicated a real and specific problem? 0-20
1b Target Audience Is it clear who experiences this problem (i.e., the specific group or demographic)? 0-10
1c Data Support Is there evidence or data supporting the existence, significance, or size of the problem? 0-10

Product Rubric (30)

Criterion Explanation Points Available
2a Problem-Solution Fit Does the product directly and effectively address the identified problem? 0-10
2b Functionality and Deployment Is the product functional, and has it been deployed or demonstrated? 0-10
2c Innovation and Uniqueness Is the product's approach innovative or unique in solving the problem? 0-5
2d Practicality Is the product practical and easy to use for the target users? 0-5

Business Model Rubric (30)

Criterion Explanation Points Available
3a Revenue Streams Is it clear how this startup will make money? 0-10
3b Cost Structure Is it clear what costs go into this? 0-10
3c Feasibility Is this a business that can adequately be built by college students? 0-10